PALIN MITENK BLOG

By Daily Mail Reporter

Trendy toddler: Three-year-old Suri Cruise wears high heels and lipstick like mother Katie Holmes


You'd be unlikely to see three-year-old fashionista Suri Cruise wearing anything twice.

Now the same looks set to be true for the average British child, as a new survey has revealed that parents are spending more than £700 on childrenswear every year.

The poll of 1,500 parents by Debenhams found that an average of £357 was spent on clothing per child each season.

The figure rose to £427 per child per season for daughters thanks to the availability of 'mini-me' items such as jeggings and blazers for young girls.

The retailer found that celebrity children, like the high heel and lipstick-wearing daughter of Katie Holmes and Tom Cruise, were inspiring the purchase of trend-led childrenswear.

Parents admitted to buying an average of seven dresses and five pairs of shoes for their daughters per season, while boys are treated to an average of ten new t-shirts and five pairs of jeans every six months.

Seventy-four per cent of fathers said they always bought sons their football team’s latest strip, as well as the national England kit, while over half of parents of daughters said they considered fashion as important as functionality in picking new outfits.

Sixty-three per cent of parents said they didn’t need an occasion to buy their child a new outfit, and 45 per cent shop for new childrenswear at least once a fortnight.

In contrast with earlier generations, 57 per cent of parents said they wouldn’t dress children in hand-me-downs if they could afford new clothes.

Kate Liszka, head of Childrenswear at Debenhams said: 'Brits are famed for a competitive neighbourly streak. Now it seems that where our kids are concerned, we're keeping up with the Cruises!


Keeping up with the kids: Stylish celebrity children like Violet Affleck (left) and Harlow Madden (right) are inspiring parents to buy trend-led childrenswear


A-list parents can afford to dress their children in the latest looks. Left, Gwen Stefani's son Kingston Rossdale, right Romeo Beckham


Nicole Kidman's daughter Sunday-Rose, Jennifer Garner and Ben Affleck's daughter Violet, and Brad Pitt and Angelina Jolie's daughter Shiloh all polled highly.

Also in the top ten were Gwen Stefani's son Kingston, Nicole Ritchie's daughter Harlow and Beckham boys Brooklyn, Romeo and Cruz.

Suri Cruise was by far the clear winner, however, with over 50 per cent of votes.


source: dailymail